Across Ten Thousand Miles, Adding Brilliance with "Screens"!
As night falls over Jeddah, Saudi Arabia, the sky along the Red Sea coast is illuminated by a glow of technological light. A brand-new Lexus 4S store is reshaping the luxury automotive service experience with the light of technology — the newly developed generation of Micro-LED standard display panels from the Firefly Series, independently researched and developed by VOD , is redefining the nighttime experience of luxury automotive services with its flowing and dazzling image quality. As the core driver behind the store's digital upgrade, this display black technology from China adds a bright touch to China-Saudi Arabia technological cooperation under the night sky.
I. "Display (Critical Display Needs)": How Does Firefly Accurately Solve the Dilemma?
As a high-end automotive brand, Lexus has strict requirements for the visual presentation and operational efficiency of its stores. The Jeddah 4S store covers multiple scenarios including new car display, after-sales maintenance, and customer reception, and is in urgent need of a display solution that combines high-definition image quality, stable performance, and adaptability. This demand perfectly aligns with the core advantages of the Firefly Series:
• Ultra-HD Vision, Redefining the Texture of Vehicle Display
The Firefly F600C12 product, equipped with a P1.2 ultra-HD panel, reproduces the delicate luster of Lexus paint and interior textures with a 100% sRGB wide color gamut. In the new car exhibition hall, customers can immerse themselves in viewing vehicle design details and performance analysis videos on the large screen. Combined with a 10,000:1 high contrast ratio, the images remain clear and transparent even under the intense natural light in Jeddah.
• Full-Scenario Adaptability, Balancing Aesthetics and Practicality
Tailored to the complex environment of the after-sales maintenance area, the Firefly Series easily copes with dust and temperature fluctuations caused by mechanical operations, thanks to its wide operating temperature range of -10℃ to +45℃ and IP41 protection rating. Meanwhile, the tiled large screen in the customer lounge adopts a seamless splicing technology with a gap of ≤0.1mm, presenting a unified and integrated display when playing brand promotional videos, which perfectly matches the high-end tone of Lexus.
• Intelligent Operation and Maintenance, Reducing Store Management Costs
Leveraging its exclusive three-pixel patent technology, the Firefly Series reduces power consumption by 30% under the same display effect, significantly lowering the store's long-term operational energy consumption. Additionally, its full front maintenance design supports hot-swapping (live plug-and-play), allowing a single technician to quickly complete equipment maintenance without disrupting the store's normal services.
II. Beyond Display: The "Technical Code" Behind Firefly
The ability to conquer the high-end Middle Eastern market stems from VOD Technology's in-depth cultivation in the field of Micro-LED. The Firefly Series has achieved a major breakthrough in virtual pixel technology: through an innovative LED bead arrangement scheme, it triples the pixel density with the same number of LED beads. This not only ensures high-quality display effects but also simplifies the design of the driving system. Its 600mm × 337.5mm standard cabinet supports quick splicing, enabling the Jeddah 4S store to complete the deployment of the entire store's display system in just one day — a 50% efficiency increase compared to traditional solutions.
This technical strength has already been verified in the global market. Previously, VOD membrane products successfully served Saudi power plant projects; now, the Firefly Series enters Saudi Arabia again, demonstrating China's capability to export technology across the entire chain, from infrastructure to consumer scenarios. As the Saudi-Chinese Business Council stated, China has become a "natural partner" for Saudi Arabia's technological innovation.
III. Globalization of "Made in China": From a Manufacturing City to the Shores of the Red Sea
Zhuzhou VOD Technology's overseas journey is a vivid epitome of the upgrading of China-Saudi Arabia economic and trade cooperation. In 2021, the bilateral trade volume between China and Saudi Arabia reached 87.31 billion US dollars, an increase of over 200 times compared to the time of the establishment of diplomatic relations. The export of technological products has become a new growth engine. The implementation of the Firefly Series at the Lexus 4S store in Jeddah not only provides a digital model for high-end overseas automotive retail terminals but also proves that China's display technology has the strength to compete in the international high-end market.
In the future, as Saudi Arabia advances its digital transformation under the "Vision 2030", VOD Technology will bring more customized solutions. As the light of Firefly illuminates more landmarks in the Middle East, the business card of "Intelligent Manufacturing in China" will shine even more brightly!
